C J Vinten Jewellers Leigh-on-Sea

Buying Jewellery Online

With the growth of the internet, it is very easy and convenient to shop online; you can find all sorts and get it delivered straight to your doorstep!

This is not a pboie_2ost to tell you not to buy online, we love receiving those presents from the postman! However, we would like to educate you of what to look out for.  Whilst many of the items of jewellery being sold online are legit (obviously, as we have an online shop), some are not what is seems, and many people are not getting the right amount of education on their purchase.

It is common knowledge that diamonds have the four C’s; Carat, Colour, Clarity and Cut and some diamonds are sold with a certificate listing all of its properties.   However, what a lot of people don’t know about is Correct Proportions and Fluorescence and we are starting to see a worryingly large amount of diamonds being sold online that contain bad properties.

There are many sites that you can view the diamond’s certificates or choose the diamond you would like in the item of jewellery. A large majority of these retailers know that most of their customers will not know much about diamonds past the four Cs, so they list diamonds that have a lovely high colour and clarity however ‘Strong Fluorescence’.  This means that although your diamond will be white and clear, it will forever feel like it isn’t “sparkling”.   Lack of “sparkle” in a high colour and clarity and no Fluorescence diamond could also be an indication of a diamond which has been cut badly, therefore light can not reflect back out properly. More worryingly, is that there is a large number of diamonds being sold which have been fracture filled.  This means that the inclusions have been glass filled to reduce their appearance.  On many certificates or receipts this will only be mentioned in small print, so most of the time the client will not have read it.  Fracture filled diamonds cause a lot of problems for jewellers like ourselves in the future; we will not be able to clean the jewellery properly or do work on them i.e sizing.  Not to mention that over time the filling will disintegrate and will be very noticeable.

So if you are thinking of purchasing jewellery from a website that has certified diamonds, take your time to read the properties listed. We would also recommend having a read through the Gemmology Institute of America (GIA), as there is lots of useful information regarding diamonds.  We would strongly recommend buying a diamond that has a GIA certificate.  Other reputable certificate producers are HRD or Anchorcert.


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